How to be an Empathetic Leader and Still Get the Job Done

May 11

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...

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What’s Up With Unboxing Videos? The Trend You Must Try

Mar 15

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to product...

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Using Customer Profiles to Find the Perfect Promo Products

Aug 27, 2020

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...

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